Dollar Competition Growing Halal Restaurants in the U.S.
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CALIFORNIA (News CAIRO) - Exchange-halal food outlets is flourishing rapidly in the U.S., where these outlets serve a diverse Muslim community and large, and experts say that the restaurants are now competing for customer satisfaction and by therefore obtain the appropriate position in the market, even among non-Muslim customers.
"People feel good," Fred Zakria, owner of Milano's Pizza, one of the halal food outlets in the area of San Joaquin, told the daily news of The Record on Sunday (21/11) local time.
"This is a good product." detikfood.com
Zakria restaurant that has been established five years adding success stories for halal food outlets.
| Afghan immigrants, who came to California with his wife in 1987, had his first job at a bakery. "The job is a key for me to open the door," recalled Zakria. After a long process in making a life in their new country, Zakria set up its own kosher pizza restaurant to serve the Muslim community in the San Joaquin. Only in five years, crowds at lunch in Milano pizza is a testament to the success and popularity Zakria business. "I have six drivers," Zakria said. "Now, I create jobs. I train people." Zakria restaurant is part of a number of burgeoning kosher restaurants in the San Joaquin. |
In 1986, the first kosher restaurant, Stockton's Islamic Meat & Poultry, opened its doors. Recently, there are 10 restaurants kosher food.
Shahed Amanullah, founder of zabihah.com, the world's largest data centers for Halal restaurant, said that the trend extends far beyond California.
When it first launched 12 years ago, Zabihah focus on the Bay Area of California and managed to review 200 Restaurant.
Now, there are reviews more than 7,000 restaurants across the country establishment.
"There is competition for the halal dollar," Amanullah, who also is a journalist and an American Muslim community activist, said.
"One of the demands of the area who are growing flowers is delicious kosher food."
At Restaurant Zakria, pepperoni and sausage made from beef, turkey ham is made from, and chickens are slaughtered according to Islamic rules.
And experts say the industry is growing, especially in relation to menyeduaikan denagn competition with market needs.
"The Muslim community in America is so diverse that people feel themselves to serve people who are varied," Amanullah listed.
Amanullah's Zabihah.com register reviews restaurants that serve halal food.
By offering food semcam it, the website creates a competition between these restaurants to attract Muslim customers by giving them a varied choice.
"The site is a way for customers to respond to climate restaurant," he says "I want my pepperoni pizza, and I want my Mexican food kosher."
"When we started, the quality of kosher establishment is really not playing.
The restaurant owners think, 'we do not have to succeed in our quality because they want a kosher, and there is no place for it,' "he added.
Now, many American recipes found its way into a kosher restaurant menus.
"It's really amazing to see ... the industry grew from the traditional food of choice is more American food like pizza and burgers."
Zakria, owner of Milano's Pizza, said he also believes competition kosher restaurants are increasingly finding a separate place in the market of non-Muslims as well.
"I always went to this restaurant," Jessica Kaufman, a regular customer at Pizza Milano said.
"This food is healthy and fresh, and I am pleased with the service."
Source:suaramedia.com
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